Workshop de Web Analytics
The "Web Analytics for Public Administration" workshop was held on 28th and 29th September, under the Portugal INCoDe.2030 initiative.
The training was oriented to technical chiefs for the creation, management and maintenance of portals or governmental sites.
The program covered the topics: introduction to Google Analytics, analysis of the various types of reports (audience, acquisition, behavior, conversions), tools, KPI´s definition and measurement plan.
The INCoDe.2030 initiative evolvs around 5 axes: Inclusion, Education, Qualification, Specialization and Research, and this workshop is framed at Measure 3.8 - "Digital qualification of workers in public functions", coordinated by INA - Directorate General of Public Employees Qualification.